I don't get the apprentice...
1) Over here it's on really late on a night when you should be out partying
2) Episodes I've seen have the contestants doing things which really have nothing to do with business. Sure they might involve needing some good sales techniques, but it's pretty easy to attract attention and sell to people on the street when you have a giant camera crew flooding the place.
3) Trump is boring. Period.
4) A lot of bitching.
5) A lot of "sex sells"
6) A lot of camera shots and bragging about Trumps gold-encrusted apartment or his 20-year-old girlfriend or what-not
7) A lot of blatant external advertising within the program which I'm sure is making Trump a boat load of cash. e.g. I remember one where they had to make a video for a "super, fantastic Microsoft product", then they have Dominoes and every other brand you can think of who are paying millions for their slice of the show.
Sure you need all the "interesting" and "entertaining" stuff in the program to get the "commoners" watching the program. But I'd much prefer an interesting weekly documentary type thing which follows the stories of existing business people and/or the struggles etc of those who are just starting.
... but anyways that's just my 2c
cheers
nathan