Answer me this....?

[Purple]

Its 2 parts, Do you think advertising in a Digital Format magazine should be the same price as the advertising in a Physical format.

What do you guys prefer, the Digital(online magazine) or the Physical version.

[consumertreehouse]

I prefer online. Easier, Cheaper, and a lot less bulk. The only real time I buy magazines is when I travel, other than that I prefer everything online.

I think they should base the price on how many hits the site is getting, and how many issues the magazine sells. They should be different prices.

[Purple]

Orice is based on circulation, but i am trying to figure out if your digital circulation is 3.5 million and you have the same for the physical, would the advertisers pay less for digital

[jasaunders]

Less for digital. What is your distribution? If it is an e-newsletter or something emailed to customers, a percentage of users never even open your email. If it is online, many customers might never see a certain ad if they don't click to a certain area or scroll down a page.
In magazine circulation, a finite number of ads are circulated. The number of ads seen is less than 100% because people don't flip through every page in the magazine, but it is a lot higher than if someone was viewing it online.

For this reason, the most accurate measure for online advertising is CPC. If you charge based on CPM, the CPM of print is higher than online.

[Josephian]

online hehe

[Purple]

the thing is i am trying to figure out, how you make a free magazine and ou got to pay for th printing. This now means there is alot of mone coming out from your Ads Revenue.

[ryanmitton]

start a business with less competition.

[Purple]

once its free there is no competition involved, its like you just giving it away to people, so i presume they would want it.