Advertising idea needed

[deme]

Hi,

I own a company which imports and sells goji berries and juice in Romania.
It is a new product,I introduce it ,for the moment I am sole importer/distributor ,not known yet here, must be advertised.Even so it sales well,but can be done much more.
Please give us some ideas for printed ads , non conventional (guerilla) marketing and specially how to increase internet sales.
How would you do it?
thank's
Laszlo

[petelta]

If you're doing printed ads, you need to find out what your target market is. Who in Romania is your ideal customer? Do these juices/berries benefit health issues? Do they increase sex drive? Whatever they do, that's who you need to target your ads too. So if they improve your health status, target things like health clubs, health food stores, retirement communities, etc. Work out a deal with these businesses to promote your product maybe for a cut of the goods, or you could cross promote them...the opportunities are limitless.

You could talk with those companies and get a hold of their customer database addresses and emails. Send out a mail piece and get them excited about the health they could have if they just had some of your berries.

You can do a lot with that. Since the juices aren't known yet, you won't have to worry about competition right now. Your goal needs to be building knowledge to the targeted prospects.

Hold a health event and offer free samples of the juice. Have it set up so that they are doing activities that are hard and draining in the beginning, but after they drink your juice...your event all of a sudden becomes "easier" and they have more energy.

There are lots of things you can do.

[deme]

thank you,Petelta , you are right,I need to reach target customers.

[dvduval]

Since people that are into improving their health are interested in Goji berries, you might want to see if you can work with some local gyms and dance clubs. Maybe see if you can give out free samples one day at their location.

[isom51783]

One thing you could do is try Google Adwords. You can target the groups that you want and by region. If you have a website you can give something away, for example you write your own ebook and give it way to people that come by your site and sine up for your list of interested buyers. If you don't have a website I give away a free ebook my site that tells you step by step how to build one.

[deme]

Thank's for all ,are great ideas.
Kevin, I am very interested in ebooks, I will visit your site.
We do have a site and selling over the net, about 20-30 items/day ,but can be done much more.
The site will be re-designed next week,this is why I ask new ideas.
regards
Deme Laszlo

[guidemesingapore]

I would tie up with gyms, cafes, restaurants etc to distribute your product or simply place a brochure on each table talking about the product to gain interest.

[nicolebeckett]

As far as internet sales go, you're going to have to build backlinks to see the results you want.

If it really is a never-before-seen product, I would write a press release for it. PR Log will publish your press release for free, submit it to about 2 dozen search engines, and send it to tons of RSS feeds. Press release sites give you high-quality backlinks, and with a product like you're talking about, you never know who will pick it up!

I would also do some article marketing, with content that explains the benefits of your goji berries, how goji berries work, who can benefit most from them, etc. When done properly, SEO articles build backlinks, inform potential customers, and encourage people to learn more by visiting your site.

[Julianflynn]

Do Lots of SEO ( Search Engine Optimization)

On Page Optimization :-
On page optimization factors are related to content and structure of the web site. On page optimization involves modifying keywords URL frequency Title, Headings, Description. It may also involve reduce redundancy HTML codes produced by Webpage authorization tools and restructuring the site to produce better linked and focused page content.

Off Page Optimization :-
Off Page Optimization is mainly used to get maximum traffic from targeted keywords. There are some techniques like link exchange, Press release, Article Submission. Directory Submission, Blogging etc….


And another one thing hire any SEO or any company who provides SEO Services.