8 Low-Cost Advertising Ideas

**Dale King** · 07-24-2007 11:39 AM

Despite what you may have heard, advertising doesn't necessarily have to be expensive. Listed below are eight low-cost advertising ideas. These ideas can be used for both online and offline businesses.

1. Article Marketing is far and away my favorite method of promoting my business. If you write articles and allow them to be freely published, your articles become viral, meaning your articles can actually spread like a virus and have the potential to be viewed by hundreds of thousands of Internet users.

2. Targeted ezine advertising is one of the most cost-effective ways to promote your business. For example, you can purchase an ad in DEMC for around $50 and reach 36,000 people. For a list of suitable ezines to advertise in, visit BestEzines.com

3. If done properly, Google Adwords is still a very cost-effective way to advertise your business, despite rising pay-per-click costs.

4. Advertise in local neighborhood newspapers. In some areas they're called "Pennysavers," and in other areas they're simply known as "shoppers." Whatever they're called, you can place your ad in front of thousands of eyeballs for as little as $10 a week.

5. Buy television ads on local cable TV. Cable tv ads are cheaper than you might think, and you can target your ads to run in specific parts of your city. Check with you local cable company for more information.

6. Advertise on high-traffic websites. There are many websites that will allow you to advertise your products and services on their websites very inexpensively. Visit AdBrite.com for more information.

7. Advertising in a local direct mail package like Valpak can also be very cost-effective, since you'll be sharing an envelope with other local businesses, you'll pay a fraction of what it might cost otherwise. For more information visit Valpak.com

8. Participating in online forums is an excellent way to get the word out about your business - and it's free. To find a forum related to your particular business, just go to your favorite search engine and type in the kind of forum you're looking for. For example, if you sell dolls, you would type in "doll forums." And if you sell real estate, you would simply type in "real estate forums."

Do you have any low-cost advertising ideas that you'd like to share?

Dale King

**andrew47** · 07-24-2007 01:24 PM

really great article man - i've been doing promotion for a while and even for me it outline some basics i totally forgot about

Thanx

**Dale King** · 07-24-2007 04:17 PM

andrew47 wrote:

really great article man - i've been doing promotion for a while and even for me it outline some basics i totally forgot about

Thanx

Thanks, Andrew!

I'm glad you enjoyed it.

Dale King

**USA Savings Club** · 07-24-2007 10:30 PM

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Please review our website.
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**syia** · 07-25-2007 02:07 AM

great article.. i will just like to know.. publishing an article.. do it is better to write it yourself or paid someone to write?

**zoobie** · 07-25-2007 02:18 AM

Dale: This is a great article.

Syia: Either. As long as the articles the articles you publish are good ones, not just the generic articles that you can read everywhere.

**DrMoney** · 07-27-2007 04:08 PM

Not bad, I like it.

**Dale King** · 07-27-2007 04:53 PM

Thanks everyone!

I'm glad you liked the article.

syia, zoobie is absolutely correct. It doesn't really matter who writes the articles.

As long as they're well-written and interesting, they will get picked up by other websites.

For example, my articles have been published on over 200 hundred websites - and those are just the sites I know about.

Dale King