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Every quarter we send a newsletter to our clients. Each one either focuses on printing, or Web Site Design. This quarter we asked Charlie Griffin of Web Expert to provide us with tips on increasing your Website's Conversion Rate. If you ever want back copies of these newsletters or know anyone who might want to sign up go to www.consolidconcepts.com/newsletter.htm

By Charlie Griffin
1. Color
Dark Blue, Black, Grey and White are the most effective colors for the background of a website. Using red font for headlines is an attention grabber and will increase your response rate.
2. Pop-Ups and Pop-Unders
A pop-up on your website can be used to gather valuable information about your visitor. A simple form with questions such as, "How Often Do You Ski?" can be used to generate leads for further promotion. A pop-under can be used to promote new products after the person has left your website.
3. Headlines
Use the words, "You" and "Your" in your headline. One of the best words in sales is the word, "You". It personalizes your writing.
4. Testimonials
Because you don't have a sales person to talk to your visitors personally, testimonials can be a powerful tool to create trust with your customer. They will see that other people, like themselves, have used your service and have been pleased with the results.
5. Specials
Run a banner across your homepage offering a website-only special for a limited time. This will create a sense of urgency in the customer.

Charlie Griffin is the Creative Director at Web Expert, a leading Web Design company in San Diego. For more information, please visit http://www.webexpert.us or call 760-917-1442.

Consolidated Concepts has been in business since 2000. We specialize in print management. This means we print everything from t-shirts to ink on paper. We know printing! We talk printing on a daily basis. Give us a call and let us help you on your next print project.