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Originally Posted by CP Mr Ofevaw
How do you propose a system like that be implemented? Search engine advertising like Google? The thing is, the people selling advertising space don't care about how useful the ad is, they simply want their cash. If that's the case, then advertisers won't be so hot about fixing a system that technically isn't "broken".
I do like the idea, but again - how would it be implemented?
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good point.
first of all, the advertising business
is broken. it's a well known fact advertisers routinely waste up to 50% of their budgets because the advertising gets to the wrong people who don't
trust the ad.
now, the matter of getting the ad to the
right people at
the right time is being solved by other technologies, but the matter of
trust is really what I am talking about. You want to be able to
trust the advertising you see because the behaviour of other people is an indicator that the ad is
worth trusting.
For example: A domain registrar tells me they have the cheapest domains in the world. I want to be able to trust that. A bank tells me they have the best rate on on mortgage - I want to be able to trust that. A car dealership tells me they can get the best deal on a used BMW - hell, I want to be certain that's true before I buy the thing.
Likewise, if I tell you that
http://www.hotbusinessblog.com/ will give you a 200% ROI in 6 months - I want you to trust my advertising.
With advertising as it is now, you have no basis to trust anything the advertisers are telling you, and you don't have an instant means ( a score) to build up that trust.
No one wants to sit around and research things to see if they are bullshit or not - you just want to be able able to
trust what the advertsiser is telling you.
Finally, yes, publishers are important - but they are the weakest link in the media industry's supply chain, they have the least leverage, and it's the advertisers who dictate the direction of of the ad market. He who has the gold makes the rules.
To that end, the service I am talking about is for advertisers. It puts a score on their advertising so consumers can trust it, and find it more useful. This empowers small business to compete with the corporate marketing machine (i.e. McDonnald's might be spending 100mill on ads per year - they might buy more eyeballs, but Uncle's Joe Burger Joint down the road, has a better score on their print ads - because they make kick-ass burgers). So I don't think, the publishers present any kind of overwhelming barrier to entry.
In terms of implementation - there is a number of alternatives - but the best bit is that it's for people like you to think this stuff up. Drop me a line when you think of something and we'll kick start it.
100% Unique Advertising Opportunity
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