Social media marketing refers to the process of gaining traffic or attention through social media sites.
Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.


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In case you want and can say a lot - use Facebook. Facebook is also better in terms of posting of material of differing kind - pictures, photos, videos, links, text, polls, etc. I think it provides deeper engagement with your users - they can comment your posts at least, Twitter is more about one way communication.
