How to read an advertising card rate??

[cukrovka]

Hi there...

Is anyone able to explain to me how to read the following card rate???

I appreciate all help!!!

[SOS Marketing & PR]

Who's rate card? what industry? are you a media buyer? there's a lot more to asked before just going over a rate card. Are you a business owner looking to advertise? I have a full range marketing and public relations firm based out of Southern California. If you need help with your marketing/advertising/pr, please feel free to email me at SteveSanchez(at)HelpMyBizSOS(dot)com