A look at the business for sale section of a weekend newspaper confirms the expenditure of considerable monies in a colourful corporate band building signage and graphics. There appears to be very little real information in the business for sale, business opportunities section of national newspapers instead advertisers rely on catchy headings such as “Dream Business” and un audited claims of super profits “Nets $350k” to lure potential business buyers .
So what is the alternative to newspaper ads? Website adds, they allow for a greater depth of information, links to relevant resources and are accessible 24/7.