I've seen ideas like this before, there are a few inherent problems that you will need to overcome if you are to have better success than those I have seen across my table in the last 15 years.
1. Equality
Person A puts in $1,000.00 and person B puts in $10.00. Two choices are available here. Either both share an even vote, in which case why did person A put in $1,000.00, or votes are based on how much was put in which means that person B would have no say in the grand scheme of things. Knee jerk might be to let person B go to the wayside, however there will be more small amount investors than larger ones any day, so you need to keep in mind that for every Person A you will have 100 Person B's. My suggestion to this? Only allow $20.00 per month, per person to go into the overall till, so that seniority is based on longevity and not simply wallet size. or DD style it where someone would present their idea and proposal along with their SWOT and total amount of funding desired. Viewers could then come to their page, ask questions, challenge the presenter, and if viable, pledge a certain amount of money to them. However, in order for them to receive funding they would have to get 100% of the funding they were seeking.
#2 ROI Projections
All investors, no matter how big or small, are looking for the largest ROI they can get their hands on. All entrepreneurs are trying to give away as little of their business as possible. What many start ups seeking funding don't realize is that many investors also have to make up for previous losses or low returns when considering funding. So to that end, the presenter's page should also have repayment and ROI projections. This should include equitable liquidity. This means if the project fails, how much of it can be sold for tangible funding to minimize any loss, I.e. vehicles, property, etc..
#3 Operation costs
Where will this project see it's funding coming from? You have two choices,
A. charge the investors based on their monthly fee.
B. charge the presenters for the ability to present.
With A. you run into the problem that investors will have to take that number into account in their investment and may very well give up a smaller part of their money. With B. you're talking about people who need money in the first place so you either make the rate low per presentation or base it on successful funding. If you charge them up front, your number will need to be low enough to encourage ideas and presentations. If you base it on funding, you risk literally thousands of half thought ideas being on your website that will lower the overall value of the service you are providing. I personally would suggest something along the lines of $25 per idea, but only when you had enough investors on board that a presenter sees a value in what they are doing.
#4 Legal
What if someone presents a wild herring and gets funded only to run off with the money? What are the liabilities of your company in seeking to get the funding back to those investors? If you say none, then where is the additional value to the investors? If you say total, then you are talking about a ton more work on your side in background checks, internal risks on any presenters, and additional costs. My suggestion would be to create a validation system that does a check on presenters. This would include DOJ, residency, risk assessment, and equity. You would have to charge presenters for this, which again, is dipping into money they may not have.
Don't get me wrong, I like the idea, and would be interested on both sides of it myself, but just wanted to layout some of the threats you would have to consider in a project such as this.
Last edited by SIA; 07-06-2011 at 08:50 AM.
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