Advantages
Some unique advantages that will help tremendously include:
1) Direct outlet to market to the public. In the store's 5 year history we have built much local and international brand notoriety through promotional marketing, press coverage, celebrity endorsements, and have become a landmark in NY's hippest neighborhood. We continue to promote the brand with the same and new methods.
2) Big profit margins. By going from manufacturing cost to retail, you can double the normal markup
3) Lower inventory commitment and risk through the ability to manufacturer products at low minimums due to my long lasting relationships with manufacturers.
4) No limit to sales. Since the brand is producing its own product, it can potentially be wholesaled to no limit. Therefore the size of the business will depend on how many customers we want to and can reach.
5) My experience. I live and breathe this market and customer. I know everything about the target customer. I closely follow all competitors and am aware of their quality. I know what to do to be better than them. My design experience will produce outstanding product while my business experience will provide the way to bring it to the customer.
In addition to the retail operation, extra streams of revenue include:
1) a significant e-commerce business
2) Growth of national wholesale business to key accounts
3) Selling through international distributors in Canada, Europe, Australia and Asia
4) Licensing deals for specialty accessories products
5) The store can still buy and sell other brands that are desirable to the customer and in doing so, this is can be extra cash flow and will boost the brand image buy aligning the brand with others that have a following we want.
The partner
Must be honest, aggressive, results oriented, hungry, energetic, assertive, strong sense of urgency, financially responsible, a numbers person, does not need have any fashion or apparel background.
More specifically, he/she will be responsible for operations, and finance. The potential candidate can look at the current business and collectively we can decide how big of a push we want to move forward with and this can help determine how much cash (if any) is needed based on our future plans.
Please contact me at bigelowgreentea at g m a i l





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