As a successful business owner I have always charged a premium for my services and products. In the past when I have lowered my rates I sold far less of my products or services.

Providing increased value to your services will be perceived as a more valued item.

Secondly, I have never created a service or product where I'm paid later. I always receive payment in advance. I'm a prolific author (published over 34 books) jobsthatpaydaily.com/next.step.htm (Review my books). I speak and conduct workshops. I decided long ago that I will never wait for my income.

Lastly, since I receive payment in advance and daily I started Jobs that Pay Daily (jobsthatpaydaily.com) so, people can experience what I experience... creating a business and daily income.

Review your business and I recommend charging 20% more and providing 50% more value.

Hope this helps, ari