I read a story several years ago. a teenage girl had been murdered in her trailer park. They interviewed the parents about their loss and one of the things they mentioned was that the parents had a business where they made and sold leather jewelry at flea markets and they used the term "entrepreneur." The article casually mentioned that they made enough money to survive in the trailer park, but just barely.
this always seemed like the absolute cut-off of entrepreneurship. If you can't make enough money to get out of the trailer park and keep your kids out of harm's way, then you should be doing something else other than running your own company.
This actually happened to my father in law. He ran a store for 15 years and ran it into the ground. Every year he got a little deeper in debt until he was 5 figures in the hole and making less profit each year. He's told me some of the decisions he made- threw out a gross, 144, Beatle wigs because the Beatles weren't hip anymore, bought a gross, 144, of these santa legs that stick out of your fireplace that zero people bought because they looked like they'd catch on fire, bought a gross of "slightly" damaged ceramic figurines that never sold. All manner of idiotic purchases that in the pre-web days just sat in a gift shop.
So I think the question to you all is, there are many people here who talk about entrepreneurship, talk about SEO, talk about gross sales, networking and issues that don't relate to making a profit.
When do you decide to stop running a business and try something else? I'm curious to see how you view this?





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