The Power of Credibility in Marketing

**Dale King** · 09-25-2008 11:18 AM

If Tiger Woods offered to give you free golf lessons would you accept? Of course you would. Who wouldn't take free golf lessons from the world's greatest golfer?

And if Warren Buffett offered you free investment advice would you listen? Again, of course you would. Who wouldn't listen to the world's most successful investor?

And if Michael Phelps offered to give you free swimming lessons would you accept his offer? Of course you would. The guy just won eight olympic gold medals for pete's sake!

So what do Tiger Woods, Warren Buffett and Michael Phelps all have in common? Credibility. They're trustworthy. You can believe in them.

Now suppose president Bush or vice-president Dick Cheney offered to give you free political advice, would you take it? Ahhhh, you have to think about that one for a minute don't you?

But wait a second. This is the president and the vice-president we're talking about here - the two most powerful men in the world. Why would you hesitate for a second to take their advice?

Because they have zero credibility that's why. Because of the shocking incompetence they've displayed over the last eight years, you can no longer trust them. They are no longer credible. After all of the lies, deceit and incompetence, why would anyone believe anything they had to say? They're like the boy who cried wolf too many times.

See my point?

And that's the point of this article - to help you understand the importance of establishing credibility. Creating credibility with your customers and potential customers will give you a distinct advantage over your competitors.

But how do you establish credibility - especially if you're a new business?

One of the best ways to establish credibility is to get endorsements from notable personalities in your industry. This marketing method has proven to be incredibly effective for launching new products and increasing sales.

So how do you go about getting endorsements. Simple. You ask. For example, suppose you just finished writing a brand new e-book about pet care. Offer to send a free copy of the e-book to veterinarians and other well-known professionals in the pet care industry, in return for a positive endorsement for your e-book.

If you approach these individuals in a professional manner, most will be happy to give you an endorsement. And before you know it, you're on your way to establishing credibility for yourself and for your product.

Oh, and one more thing. Once you establish credibility protect it at all costs. Lest you end up like Bush and Cheney!

Dale King

**Mega B** · 09-25-2008 11:21 AM

Thanks Dale a great read as usual !!

**Fadzuli** · 09-25-2008 11:23 AM

That's a good one too.

Well another way to build credibility is also to over deliver and under promise. Do things that your competitors don't do or provide. You'll be surprised how such small actions can build up your name and your business fast.

**Dale King** · 09-26-2008 08:24 AM

Thanks, guys!

Dale King

**cybergift** · 09-26-2008 10:26 AM

Yup I agree to get endorsement from notable personalities and when you explained why would anyone have to think first about listening to Bush and Dick's advice, I got it but could not explain it why at first, but now it is clear.

Thanks for the post.