Strategy 5 - The Process of Personal Packaging
I have a lot of experience in the advertising business, so I often think in terms of advertising. One big factor in the advertising and marketing of most products is packaging. Different packaging is appropriate for different products. Sometimes different packaging for the same product works better in different geographic areas. There are many variables to consider. I think these same considerations apply to packaging yourself.
Like everybody else, I have strong personal preferences about clothing and fashion. I like certain things; I dislike things. I'm sure you do too. However,
the successful sales pro learns to set aside his preferences in favor of the most effective and appropriate personal packaging for a given situation. You might think of this as image management.
A prime consideration when packaging yourself is the first impression you give others. Psychologists tell us that most people form impressions of others in the first four minutes of meeting them and that 80% of the impression is based on nonverbal input. What you say has very little to do with it. We also know that people are very reluctant to change their first impressions.
Another consideration is the overall, continuing impression you communicate. You need to always be thinking about what your appearance says about you.