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One my lecturer encouraged us with;
"When starting a new venture, its not so much risk that exists, it's more of an uncertainty"
- what he meant by that is when we go out and start a new venture, and new meaning there is something different that hasn't been done before. Not necessarily an invention, but just something that is so different from the conventional way of the business, is it isn't so much the risk involved when it comes to starting out, its more uncertainty.
I find this somewhat relieving! lol don't know why!
I think mainly because he was explaining that when you look at the market of the industry your approaching, and there "is no other business like yours" statistics and other findings about other business in the same industry should only be taken lightly!
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