Hi All
I need some considered advice. I've checked out other forums but joined this one coz you guys don't play around. From what I read when you were busting chops it was much deserved but I also saw great advice. It is in that spirit that I hope you advise me now.
My brother and I started a grocery delivery service about 6 months ago. It is very similar to Peapod in Chicago (see www.peapod.com). The problem that we have is that we have not gotten any traction in our market. Unlike Peapod we are not partnered with any grocery store yet which means that people have to call or email their grocery list to us. This seems to be quite a problem. We recently had a marketing friend survey his clients about the service and the number one problem was how do we know what our groceries will cost. Our goal is to partner with a major grocery store chain who currently does not offer online shopping and automate their store via our website (coming soon).
Our thinking up to now has been that we need to show the viability of the concept befor we approach the corporate big wigs. The paradox seems to be that we are not viable unless we can make the process easier for the customer by allowing them to shop online.
Are we right about needing to show viability before approaching corporate? If yes, what can we do to entice people put that list together and call us. We have even discussed going into the grocery store with a digital camera, take pictures of the products and update the pricing weekly! What do you think? Ask any question-Make any comment.
Thanks
Grocerydude





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