Hi Mr Klean,
What's the biggest thing that your customers complain about the most? Be specific...
Getting grease off the kitchen walls? Getting tables and chairs spotless? Having a fresh smell that's not overpowered by cooking smells? The smell of toxic chemicals in the cleaning materials?
Once you work out what their main grumble is, then make your tagline sound like THE number one solution to that problem. That way you immediately gain their attention.
For instance,
- Cleaning That Leaves Nothing But a Sparkle Behind!
- Eco-Friendly Products That Are Tough On Kitchen Grime
Ok, those might not be worthy of an advertising Oscar, but you get the point I'm making...
By the way, your signature link
www.cleaningconcepts.ca leads to a dead page.
Good luck!