Article Marketing: It's Not For Everyone

**David Jackson** · 12-15-2009 04:22 PM

One of my favorite methods of promoting my business is article marketing. I truly enjoy writing, and usually write at least a couple of articles every week. Done properly, article marketing is a very effective way to promote your business.

However, despite all the hype surrounding article marketing (and I'm one of its biggest cheerleaders), it's not for everyone. Though it may be hard for some people to face up to and admit, not everyone is capable of writing quality articles.

Unfortunately, there are a lot people writing articles that, quite frankly, shouldn't be. As a result of this, there are a lot of low-quality, incoherent, gobbledygook articles rampant on the Internet.

That's why article directories like EzineArticles is deleting thousands and thousands of previously approved articles. And it's only a matter of time, before other article directories follow suit.

Also, if you don't enjoy writing, you shouldn't engage in article marketing. Why? Because you won't stick to it. It's a psychological thing. Most people simply don't commit long-term to things that they don't enjoy.

And make no mistake, article marketing requires a long-term commitment of time, energy, dedication, and discipline that most marketers simply don't possess. Yes, you must be totally committed to article marketing, or it simply will not bear fruit.

So what does being totally committed mean, in regards to article marketing? It means that you must write articles - even on days when you don't necessarily feel like writing. You must strictly adhere to your writing sceddule.

Believe me, there are lots of days when the last thing I want to do is write another article. And it's easy to come up with all kinds excuses not to write. Either I don't feel well...there's something else that I'd rather do...I have writers block...etc., etc., etc.

There are a million excuses that I could use. But instead, I buckle down, and write. Why? Because I'm 100% committed to article marketing. And when you're committed to something, you find a way to get the job done - no excuses.

One last thing, if you're going to write articles, don't try to be all things to all people. Only write about things that you're knowledgeable about. I'm knowledgeable about marketing, so that's what I write about.

I don't attempt to write about aquariums, or animal breeding, or french cuisine, because I'm not knowledgeable in those areas. And if I tried to write about those things, my lack of knowledge would be exposed.

Your writing will be much more credible, if you only write about things that you're truly knowledgeable about. If you do otherwise, not only will your obvious lack of knowledge be exposed, you will also be doing a terrible disservice to your readers.

And when it comes to writing articles, your readers should always come first - always!

David Jackson

**ACB123** · 12-16-2009 09:00 AM

Good post.

Are you counting this as an article? I too enjoy writing and believe article marketing is a great way to enhance your on line reputation and appearance and also give some credibility.

Instead of posting on reasons why someone SHOULDN'T do article marketing, maybe your post could've been on maybe how to make someone a better writer. Actually that's a great product. You could come up with a product to help those who want to get into article writing but aren't very good, to do it better.

Just a thought.