2 Words Worth Their Weight In Gold

**Dale King** · 05-13-2008 10:03 AM

There are two words that are worth their weight in gold. Sadly, some marketers never say them to their customers or they don't say them nearly enough. What are those two words? "Thank you!" When was the last time you actually said thank you to your customers?

The reason I bring this up is because a few days ago, I sent an e-mail to all of my clients thanking them for their business. That was all my e-mail said. "Thank you! I appreciate your business!" There was no sales pitch.

Anyway, this morning I received a substantial copywriting order from one of my clients. It was their largest purchase yet, and that's saying a lot, because this client hadn't purchased any of my services in over a year. She said my "thank you" e-mail made her feel important - that her business mattered and wasn't being taken for granted.

Anyway, the moral of this story is, try saying thank you to your customers without an ulterior motive - without trying to sell them something.

The good will that you develop will be worth its weight in gold!

Dale King

**RLorenzen** · 05-13-2008 10:10 AM

You are so right, Dale. I am going to make time to do that today.

**Mega B** · 05-13-2008 10:17 AM

"Thank you!" for your post Dale

**tazman9r** · 05-13-2008 01:15 PM

It's amazing, because basic politeness is the best way to generate repeat business. Certainly having a good product and offering an amount of support for the product ought to be a given. That not withstanding, being friendly and polite is a basic necessity to treat your customer with gratitude and respect.

As always, right on Dale.

**Upperz** · 05-13-2008 01:39 PM

Also a thank you for this reminder.
I have some super loyal customers for more then 10 years now, and to be honest I can't remember saying "thank you" to them without any reason.