Website Advertising Questions

[mathceleb]

Does anybody know how many Visits/Unique Visitors you need to get to at a minimum to attract advertisers to a website? I've heard 30,000 visitors a month as a number, but I'm not sure if this is valid.

Do advertisers see the numbers and approach the website owner, or does the website owner need to approach advertisers?

What about advertising rates per visit? As in, I've seen that thedailykos charges 90k for a small ad, how are those numbers determined, is there a going rate for visits and advertising?

[my_misyel]

They said minimum of 500-1000 traffic/day.Not that sure though.

[andrewlm]

If your site receives 200 visitors per day, 1400 visitors per week that amounts to 5600 visitors per month, you would possibly charge $5 per thousand banner impressions.

[mathceleb]

If your site receives 200 visitors per day, 1400 visitors per week that amounts to 5600 visitors per month, you would possibly charge $5 per thousand banner impressions.

I see, so every thousand clicks on a companies banner would result in $5.

What about flat rate advertising? I have a colleague who runs a finance website that gets around 15,000 visitors a month. He charges one of his sponsors $1,500/month to place the banner front and center on each page.

Is this a common form of advertising as well?

[brissy1992]

Don't quote me on this cause im not 100% sure but im not sure it matters, when i first started my website (yesterday lol) I got in contact with a website (which i will post in the affiliate part of the forum once I get over 10 posts) which gave me $20 start up and a fair amount if ads to choose from.

[Mr.Brain]

Google this stuff, you can easily get prices and all view ranges.

[ktmurf]

Impressions and clicks are not the same thing.

Impressions = The advertisement appearing on the page whether or not anyone sees it or clicks on it.

Click Thrus = Someone actually clicking on the advertisement.


I understand the need to draw advertisers but why come up with a generic base rate?

It's a website, you have plenty of space. Ad another page. Speak with your prospective advertisers and start high and settle on whatever they agree with. You won't make money when you turn someone away.

I've used this arguement to negotiate from a $400.00 ad with 30k impressions to a $60.00 ad with 20k impressions. It would work in reverse too.

[ethansmith]

I see, so every thousand clicks on a companies banner would result in $5.

What about flat rate advertising? I have a colleague who runs a finance website that gets around 15,000 visitors a month. He charges one of his sponsors $1,500/month to place the banner front and center on each page.

Is this a common form of advertising as well?

Not exactly. He means that for every thousand times the banner is loaded a cost of $5 would be incurred. That means, if you had 200 visitors per day it for a total of 1400 per week then you could charge about $7.50 per week in advertising. (Please accept all of these numbers as arbitrary examples, and not as the current rates of advertising.)

Ultimately, your advertising rates should be determined by how well you can reach a targeted audience, and how much of that audience you reach. For example, if you ran a personal blog about nothing in particular it is less likely that people would click credit card ads than if you had a personal finance website. There is no shame in underestimating the value of your advertising space as you start out. It will at least allow you to build up a base of advertisers who would no doubt be interested in paying higher rates - especially if their ads translated into results.

It is helpful to have an advertise/advert portfolio that gives general stats and info to advertisers who may want to contact you about placing some ads. Otherwise, your best bet in finding ads initially is to go out and find them and tell them why advertising on your website would help them out.

I hope you found this helpful! Feel free to shoot me a PM with any more questions!

[mathceleb]

Google this stuff, you can easily get prices and all view ranges.

I did google this months back and last month as well and got plenty of different information. Rates differ across the board from what I've seen and folks I've spoken with. From click thrus to flat rates, it's all out there.

Thanks for the previous answers. I think I'm 50% of the way there in terms of traffic to legitmately get some advertising clout.

[RawMarketing]

You can charge people as much or as little as you like and you can have advertising on any website, regardless of traffic.

1) Google Adsense - If your website is general content and not geographically specific

2) Local Advertisers - If your website refers to a specific region, call up people in that region and ask them. Agree to a cost per '000 impressions, if its a Niche audience, you can get heaps more.

3) National Advertisers - If your websites awesome (20k+ per day), you may be able to get some prime advertisers wanting the space. You'll be able to get good money charging '000 visitors, but if you arrange a JV or similar business agreement, you may be able to cash in heaps more (i.e. Affiliate arrangement or similar).

[mathceleb]

You can charge people as much or as little as you like and you can have advertising on any website, regardless of traffic.

1) Google Adsense - If your website is general content and not geographically specific

2) Local Advertisers - If your website refers to a specific region, call up people in that region and ask them. Agree to a cost per '000 impressions, if its a Niche audience, you can get heaps more.

3) National Advertisers - If your websites awesome (20k+ per day), you may be able to get some prime advertisers wanting the space. You'll be able to get good money charging '000 visitors, but if you arrange a JV or similar business agreement, you may be able to cash in heaps more (i.e. Affiliate arrangement or similar).

Thanks RM, this helps a bunch.