Online busines - Anonymous or with a face - does it matter?

**vietnam** · 05-02-2011 08:59 PM

Do you think it matters if the person/team behind a website show their face or not? Do you think people would more easily befriend and shop on a website that has people's faces on it, or you think it doesn't matter? Why?

**Tim07** · 05-04-2011 06:54 PM

There is no straight answer to this question. It really depends on what business that you have and what products/services you're selling. Some businesses that have a product or service that require a stronger level of relationship will require a face to the business, but this isn't always the case.

I've seen and worked with a lot of businesses that don't have a face to them, but they definitely convey their "character" or the businesses "character" to the customer.

If you do have a face to the business and you don't have credibility, then it might actually put people off because they can instantly judge you based on the pic. before they build a relationship with you.

It also depends on what you're trying to brand. Are you trying to brand a Business, or trying to Brand the person that's the face of the company?

The key is not so much the face to the business, but the relationship you build with your customers and getting their attention so that you can build that relationship.

**celenajames** · 05-05-2011 06:42 AM

If you do have a face to the business and you don't have credibility, then it might actually put people off because they can instantly judge you based on the pic. before they build a relationship with you.

Credibility is very important for a business so that one can set good relationship with people who are associated to you so that later it will worth beneficial in getting good returns.

Also, it will be thus beneficial for your business for making profits being in a competitive market.