Hello,
Let me first introduce myself, my name is Chris and I am an affiliate manager. Don't worry I am not here to promote my company... I am genuinely interested in your opinion on this topic so read on...

The affiliate company I work for is quite large and lately we have been looking for new ways to push our CPA network. One of those ways, is too get companies with remnant advertising on Email/Newsletter campiagns to offer CPL based ads. However, I have found that most companies who already advertise on their newsletters with CPM or CPC are very reluctant to try CPL models. I was wondering if I could get some feedback as to why the hesitation to TRY a new approach from these companies? Especially when that approach has the potential for significantly higher revenues. How hard can it be? You create a live feed (or hyperlink) that never changes and can be pasted into the newsletter when CPM advertising runs dry.

What are your thoughts on this process? Should I approach this in a different manner?