A startup called Pubmatic just closed their Series A. Pubmatic is a free service (free for now anyways while in Beta) that lets you manage all your advertising accounts in one space. They are the middleman between the publisher and advertising networks. The service allows you to input all your accounts and make changes in one place, get one report that shows your performance across al the networks, and maximize revenues across your networks by allowing you to see which networks and layouts are the best performing.
See my most recent blog post for more info, or check out PubMatic : Home
edit: oops, accidental typo in title (won't let me change it now)





LinkBack URL
About LinkBacks






Reply With Quote
Featured on: