How To Advertise A Website

[pandacrystal]

I would like to learn how websites make their money.

if they are e-commerce site that sells products, yo ucan advertise them on Google Adwords/AdSense. And pay to get your site up on top of the search. What other way you would use to advertise an e-comemrce site? Any other effective onine ad program?

If it is an information website, how do they make money?

Thanks a lot.

Crystal

[natsm16]

paying is not a guarantee that you are on top of search engine..just like google which doesn't accept any payment to have you site listed in the top query..google depends on its page ranking..

[bermuda]

That's right. Adwords is a great source of traffic and can bring popularity and many visitors but since they are not direct links, they cannot bring top search engine rankings.

[kpfingaz]

Many ways you can advertise your site. You can get a blog and post regularly to it optimizing the posts so they get to the top of Google's search engine. Of course you link back to your website and visitors could get to your website via your blog.

You could also write articles and send visitors to your website via the author's resource box.

The are a lot of other ways to advertise your website, you just have to find what works best for the type of website you have.

[rejoice]

One of the best ways to achieve high rankings in the search engines is through link building. You absolutely must have numerous quality links to your site or you will never be found in the organic searches. Most webmasters don't have a linking strategy, yet they wonder why their site lacks traffic and sales.

[NeeJam]

There are many ways and you should not just look to adwords for the solution. You should spread your investment over many formats such as Adsung for instance, as well as focus on SEO and link building too.

[john238]

Alot of the top websites that sell products pay thousands on seo and also offer an affiliate program so that they can get others to help promote their products while giving them a commission.

[sgl]

link with other related sites to yours, submit articles to article directories making sure you use keywords and a link back to your site, submit to social bookmarking sites like digg and so on.

use forum sigs to add more links,

join topsites,toplists related to your sites,

post on blogs and comments, guestbooks and so on

hope that helps

[INeedAPencil.com]

what are some names of article directories? How can you really get up in the organic listings otherwise?

[versas]

How can you really get up in the organic listings otherwise?

The great and "unbiased" thing about organic search results is that all websites get there rankings the same way.

Joe Nobody can get to the top of the listings regardless of how small or miniscule his site may be.

You cannot pay Google or Yahoo or whomever any amount of cash to get listed in the top organic results.

That would defeat the whole point of an organic search.

Getting top ten in organic listings is the ultimate example of getting what you've worked for in the internet.

It takes work, lots of work, research, constant management - supervision, updating to keep your status once you do reach a desired level. Which is particuarly the first page within the results for any given keyword searched.

Anyways the point is that, it doesnt matter if your not Toyota, to get number one for the keyword "Toyota". Any good SEO can get top ten for that keyword if desired and even take Toyota.com's place as the number 1 result.

Positions cannot be purchased. And must be gained through "white hat" tactics. Meaning; no cheating.

BMW.com for several months was banned from Google search results for several months not too long ago.

Yes, Google took away there listings when people searched for "BMW"....

What does that tell you?

So to answer your question specificaly,

1) Optimize / engineer your website to SEO standards for keywords, search spiders, size, content, tags etc.

2) Offsite Optimization. Obtain as many RELEVANT backlinks from quality websites. Backlinks with anchor text of your preferred keywords that is.(That is the basis of streghtening each keyword.)

3) Repeat steps 1 and 2 for the life of the site.


Sounds easy right? No way.

SEO marketing is with out a doubt the best marketing / advertising system in existence on the internet.

It is technically free.

80% of all website traffic occurs from organic searches.

Visitors from organic searches are 3 to 4 times more likely to "buy" and stay longer as opposed to visitors who find your site via advertisments such as "pay per click"... Those results you find to the right or searches.

With that said... It is very difficult and is an on going development to secure your positions.

So those 3 steps, are just the tip of the iceberg.

Each step has a dozen sub steps you must follow.

You need to do an excruciating amount of reading and research.

And have patience.

[buynick]

I have found that selling something on eBay, even if you're just breaking even, can be a great way to gain a customer base for your website.