How much GoogleAdS gives?

[Jeka911]

I'm in need of some info...
I have site with N page impressions per day. with M percent clicks.

So, what Google can give me?

thnx,

[rob2009]

depends on the keywords. if you have high paying keywords, you are going to make more.

[Jeka911]

What about min n max?

[aspire2b]

As a very basic guideline:

min= $0.5
max= Upto $25

But it really depends on your keywords as Rob.Rawls said.

[Jeka911]

It's for one click? Not too much?

[NeeJam]

What ar your keywords, that will help us tell you. Plus you might have not optimized your site properly so you might not be getting as much as you cuold get out of the site

[Jeka911]

Keywords are on very different...
I've try to choose it with Google keywords costs (page in AdWords managing)...

What do you mean about optimization? SEO? Or? How do this change income from "click"?

[Robben_Salter]

Google adwords has many variables you have to consider.


First, your web site must have a monetization system in place (people need to be able to purchase something, or other people must be able to advertise on your web site in order for you to make a profit etc...)

Remember the 1% rule of advertising (1 out of 100 people will buy on average)

Do the math, how much per click must you spend in order to make a profit? and is that profit margin acceptable?

If it is not initially acceptable, remember your cost per click is not set in stone, you can raise your CTR rate (click through rate = how many people are searching this keyword vs. clicking on your ad)



If you can write more effective ads, and get more clicks than those who are also advertising using those same keywords, then you can raise your CTR and get that same keyword cheaper.

You can also be higher in placement, and pay less than the competition!

(CTR IS EVERYTHING!)

It could take 2 days to get your CTR better (which takes an initial loss of capital, in order to raise it.)

Another rule, is always split test your ads (write more than one ad, and see which one wins, often, we only change one element of the ad)

If your new CTR allows you to make a profit using the 1% rule, congradulations! you might actually be able to use PPC!

It's very difficult to use PPC effectively with an affiliate program, because often, you are only getting half the purchase price (50% commision) and even if your CTR's are high, it's very difficult to make a profit.



PPC is best when you have direct control over your product price, your sales copy etc...

As a side note, you're going to want to use some sort of tracking mechanism to see where you sales are coming from (from what keywords)

You might want to consider alternative ways of getting traffic if PPC is not working out for this particular product/site.

You could try PCO (podcast optimization) in various podcast directories, if you have something to talk about (related to your product)



You can then redirect someone to your web site verbally, asking them to sign up for your newsletter, or whatever.

Another way to build traffic is by purchasing links on other peoples web sites. even if they don't have an official "advertise with us" link on they're web site, you can zip them an e-mail requesting a link on they're site for a fee.

You can work out a paypal payment plan (say $20 a month, for a link on the front page)

If the site is like "amazon" or some other big site in your particular industry, this probably won't work, but if the site is listed 4# in the search engines, for a fairly popular keyword, it's worth a shot!



Or you could trade traffic (reciprocal linking) if the site has such a directory on they're web site.

Many times, purchased links out preform ppc, and for a good reason!

In Robert cialdini's book, psychology influence of persuasion, he talks about a psychological trigger called "social proof"

When some one recommends a movie, there's a better chance we'll actually go see the movie, especially if it was recommended from an authortiy figure or friend.


So when a favorite web site of yours, has a link to another site, it is in fact, recommending this site to you!

These front page links also can convert into sales, often exceeding the 1% rule of advertising.

Most people realize, that Google is not recommending your site to the masses, but rather, they realize that you are paying for an ad.

[NeeJam]

Keywords are on very different...
I've try to choose it with Google keywords costs (page in AdWords managing)...

What do you mean about optimization? SEO? Or? How do this change income from "click"?

well if you make your keywords more niched then thry could payout higher.
Pm me for info no an seo book

[England forever]

well if you make your keywords more niched then thry could payout higher.
Pm me for info no an seo book

Hy Nik
Could you send me this seo book you mention, cheers

[dvduval]

I've found that higher paying keywords, are also much harder to compete on getting traffic, so I like to target more midrange keywords.

[nado]

As someone mentioned it's about 20c to $40 per click depending on what ads are displayed which is determined by how much advertisers are paying and whether your content brings up the more or less PPC ads.

A CTR (click through rate) of 5% is high.

So if you have 1000 unique visitors in a day, you might get 50 clicks and each click might give you 20c... you've made $10.