Eric,
You took the words out of my mouth. The PPC services will HAVE to be able to support more relevant results though. How can you provide good content to a user when they search for used books, and they get "ad sponsor" links for crap they don't want to look at it! We need google to stick around, banner ads to disappear, and someone to come up with a perfect ad system.

*****KILL POPUPS********

Onyx,
How can you say advertising days are over on the internet? ads are responsible for billions of dollars spent every year! If it didn't work they wouldn't use it! Granted cuts will be made, it will become more effecient, costly, targeted, and effective. But that will make even more lucrative. The way I see it, is the internet is in the "public access TV ad mode" but soon it will be in the "cable TV ad mode", then the "Network TV Ad mode"