I am writing a business plan for my website, it's a vertical search provider.
I need an estimate of how much I will make, for the purposes of my cashflow projections and break even figure.
I plugged some of the current websites into Alexa.com, compete.com and Quantcast.com and saw that they averaged 10-15k uniques per month, as bad as they look, and not so web 2.0 as my would be.
My question is: With such traffic figures how much could I charge for CPM or am I better off with Google Adsense?
Thank you





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