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I've started to get traffic that hasn't been at my own cost. Most from AOL/Google.
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It'll generally take a few days/weeks for google to pick up changes in your meta tags and site content... so i doubt whether the changes you've just made are the cause of the increased traffic from google
i reckon you do it for free... at least for now. you're gonna need to be getting a lot of traffic before you charge a fee. Also, more listing means more content which will drive more visitors to your site through search results