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IMO, people think SEO is everything. SEO helps, but you should not base everything around it.
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I agree.
Actually, traffic in general is basically worthless if your web site doesn't have a monetization mechanism or if your web site cannot convert.
I suggest, before you spend months trying to get your web site picked up by the major search engines, test to see if your web site can convert using
ppc.
If your web site is a blog/with adsense, then this may be unreasonable.
However, if your web site is a standard e-commerce web site, you're going to wanna test to see if your product/marketing/copy-writing is healthy enough to bring in revenue.