Hey Josh....congrats on your site. Here are some ideas to drive traffic to your site:
1. Join forums related to the topic of your site and begin posting on the forum with your site url in the signature of your posts.
2. Submit your site to dozens of website directories all over the Net. For this you can find people who will do this for you cheaply on digital point forum:
Services Forum
3. Write articles on topics related to your site and submit them to article directory - notably this one:
Ezine Article Submission - Submit Your Best Quality Original Articles For Massive Exposure, Ezine Publishers Get 25 Free Article Reprints
4. Start a myspace page related to your topic and link to your website - market yourself and your page on other people myspace pages by making friends with other people
These are some of the top ways. The point here is that you need to get as many backlinks as possible and by so doing, the search engines will send you more visitors.
Best of luck to you.