Young Entrepreneur Forums  
en·tre·pre·neur –noun Entrepreneur, translated from its French roots, means "one who undertakes." The term Entrepreneur is used to refer to anyone who undertakes the organization and management of an enterprise involving independence and risk as well as the opportunity for profit.
Find Qualified Vendors
 

Welcome to the Young Entrepreneur Forums

   
NBTL NBTR

Find Business Partners Get Involved in Startups Commercial Real Estate Startup Jobs Find Business Opportunities


Young Entrepreneur Forums » General Internet » E-Commerce » Has anyone noticed any effectiveness in the new ad technologies?



Reply
 
LinkBack Thread Tools Rating: Thread Rating: 4 votes, 5.00 average. Display Modes
Old 03-19-2005, 10:26 PM   #1 (permalink)
Moderator
pentupentropy's Avatar
Activity Longevity
0/20 16/20
Today Posts
0/0 ssssss687
Location: New York
Send a message via AIM to pentupentropy
Has anyone noticed any effectiveness in the new ad technologies?

I can't say that any of this stuff that's coming out now with the newer technologies has helped me at all except for google. Even google has their flaws but I have to say they do a good job for a good price.

Most of the time though, looking back at reports, I was spending the same 2 years ago on advertising to get about the same return. The newer technologies just seem to be so expensive that I can buy 10,000,000 popups for the price of a few thousand clickthroughs from the big guys.

Now people hate popups, but I go with companies that guarantee not to count blocked popunders and whatnot, and to be honest, I see about the same return as the campaign I tried on a doubleclick campaign that was supposed to be light years ahead. It was supposed to look at where my hits came from and adjust my ad distribution to the stronger areas and then BOOM, but to be honest, I could go with fastclick for 1/3 the price and just adjust it myself once every month or so.

Just wondered if anyone had any really good experiences with any of the newer technologies EXCEPT google.
__________________
It's not easy - life - is not easy. If it were, everyone would be doing it.

http://www.nospintalk.com - news/social models
http://www.erounders.com - Life is a gamble - poker groups, articles, forums
http://www.verybadhabits.com - need we say more?
pentupentropy is offline  
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!Spurl this Post!Reddit! Wong this Post!
Reply With Quote
Old 03-20-2005, 07:33 AM   #2 (permalink)
Senior Members
bps092's Avatar
Activity Longevity
0/20 19/20
Today Posts
0/0 ssssss368
Location: Connecticut - USA
Send a message via AIM to bps092 Send a message via Yahoo to bps092
If you wan't to ruin your website's/company image by going to the route of mass popup advertising, go for it, but in the long run it won't work for you. Fact of the matter is most if not all popups are blocked now by tech savvy people like me to older professionals. They won't work, and people typically won't click them because they probably aren't targetted correctly, and if people like us, the younger generation get annoyed with them... can you imagine how older people feel about them? There are good ways to advertise your business on a budget, and if you want to expand your budget, you need to seek funds just like every other fortune 500 did on their startup.

Google, although I have mixed feelings with them offers a great program. It's cheap and much more effective than popups or banner advertising by far. You only pay for clicks and you can control generally who sees them. People aren't annoyed ads by google because they are text based and are often targetted to help them find what they looking for. So to wrap it up, if this popup advertising works for you go for it, but I doubt it will get you anywhere. People are advancing, businesses and the web are moving forward and you need to know when to stop playing around with old advertising ideas and when and what to move on to to make your website/business stand out from everyone else.

My 2 cents.
__________________
Brian Sheldon
http://www.dkahost.com
Co-Owner, Head of Sales, Support & Marketing
Free Setup, Phone/Email/Live Support 24 hours a day

Last edited by bps092; 03-20-2005 at 07:36 AM.
bps092 is offline  
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!Spurl this Post!Reddit! Wong this Post!
Reply With Quote
Old 03-20-2005, 08:02 AM   #3 (permalink)
Senior Members
mediad's Avatar
Activity Longevity
0/20 14/20
Today Posts
0/0 ssssss105
Location: Arkansas
I run Firefox along with Adsgone, so I might get a popup once or twice a month (and I surf pretty heavily). To be honest, if I go to a truely business website (such as an e-tailer) and they throw a popup at me, I generally find someplace else to shop.

In my opinion, popups are unsolicitated advertising, no different than telemarketers, spyware, spam mail, or advertising before movies at the theatre.
mediad is offline  
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!Spurl this Post!Reddit! Wong this Post!
Reply With Quote
Old 03-20-2005, 09:02 PM   #4 (permalink)
Moderator
pentupentropy's Avatar
Activity Longevity
0/20 16/20
Today Posts
0/0 ssssss687
Location: New York
Send a message via AIM to pentupentropy
again, I don't really care how you feel about popups. It's not the point. Or blockers. The question was has anyone used any new technology that just blew your mind with awesome results - especially those in a market with mid to heavy saturation where the demographic is the primary 16-34...

The comments about popups and blockers are understood, I don't like popups myself, but I don't really care. No one who frequesnts sites that are known for popups cares and if they do they block them, so the "annoyance" dilemma is moot.

The point I was making is that the targeted methods I have used have not produced greater results, because the cost is so much more that effectively the ROI and CPA come out about the same.

In short, I can spend money on heavily targeted ads, get a better return and make the same bottom line as I do spending about the same to get tons and tons of low quality ads. WHat I want is something where even if I spend more I see results that warrant it.

I appreciate the time you spent on replying, but please read the question itself.
__________________
It's not easy - life - is not easy. If it were, everyone would be doing it.

http://www.nospintalk.com - news/social models
http://www.erounders.com - Life is a gamble - poker groups, articles, forums
http://www.verybadhabits.com - need we say more?
pentupentropy is offline  
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!Spurl this Post!Reddit! Wong this Post!
Reply With Quote
Old 03-23-2005, 03:08 PM   #5 (permalink)
Senior Members
Outta Hand's Avatar
Activity Longevity
0/20 16/20
Today Posts
0/0 sssss1218
Location: Outside of Toronto, Canada!
Send a message via Skype™ to Outta Hand
Quote:
Originally posted by pentupentropy
again, I don't really care how you feel about popups. It's not the point. Or blockers. The question was has anyone used any new technology that just blew your mind with awesome results - especially those in a market with mid to heavy saturation where the demographic is the primary 16-34...

The comments about popups and blockers are understood, I don't like popups myself, but I don't really care. No one who frequesnts sites that are known for popups cares and if they do they block them, so the "annoyance" dilemma is moot.

The point I was making is that the targeted methods I have used have not produced greater results, because the cost is so much more that effectively the ROI and CPA come out about the same.

In short, I can spend money on heavily targeted ads, get a better return and make the same bottom line as I do spending about the same to get tons and tons of low quality ads. WHat I want is something where even if I spend more I see results that warrant it.

I appreciate the time you spent on replying, but please read the question itself.
I was just wondering to tweak your "google AdWords" what sites would you recommend? I am looking to write very effective ad campaigns and wonder what good sites are around to help with this. Thanks in Advance!
__________________
Luc Arnold

CommerceCubes.com | www.CommerceCubes.com/publication - Advancing the E-commerce experience!

Coming Soon! | www.BizCandy.com - Simple and Sweet Customer Intelligence
Outta Hand is offline  
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!Spurl this Post!Reddit! Wong this Post!
Reply With Quote
Old 04-12-2005, 12:06 AM   #6 (permalink)
Banned
Activity Longevity
0/20 18/20
Today Posts
0/0 ssssss264
Location: Detroit, MI
Netflix used popups. I remember seeing them ALL of the time, that's how I first heard about them, LOL...
waveformpc is offline  
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!Spurl this Post!Reddit! Wong this Post!
Reply With Quote
Old 04-12-2005, 12:24 AM   #7 (permalink)
YE Veteran
mxer210's Avatar
Activity Longevity
0/20 17/20
Today Posts
0/0 sssss1079
Location: San Jose, California
shoppingsites like shopping.com and bizrate.com have around 6% clickthrough. IT costs around 40cents/click, but I would say it's worth it. Check out marketingexperiments.com to get comparisons and online marketing researchinfo.
mxer210 is offline  
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!Spurl this Post!Reddit! Wong this Post!
Reply With Quote
Old 04-24-2005, 11:05 PM   #8 (permalink)
Senior Members
Activity Longevity
0/20 14/20
Today Posts
0/0 ssssssss5
Location: Bandung
Send a message via Yahoo to chakhar86
I think you should publish your ad in people connector portal such as Friendster, hi5 and others. Man, it's so effective.
Motivasy.com get over 500 new member only within less than 2 months
__________________
Just open your eyes, and darkness become color
chakhar86 is offline  
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!Spurl this Post!Reddit! Wong this Post!
Reply With Quote
Old 04-25-2005, 09:46 AM   #9 (permalink)
Senior Members
Outta Hand's Avatar
Activity Longevity
0/20 16/20
Today Posts
0/0 sssss1218
Location: Outside of Toronto, Canada!
Send a message via Skype™ to Outta Hand
Quote:
Originally posted by chakhar86
I think you should publish your ad in people connector portal such as Friendster, hi5 and others. Man, it's so effective.
Motivasy.com get over 500 new member only within less than 2 months
Another good networking site is Ryze.... more geared towards biz people though
__________________
Luc Arnold

CommerceCubes.com | www.CommerceCubes.com/publication - Advancing the E-commerce experience!

Coming Soon! | www.BizCandy.com - Simple and Sweet Customer Intelligence
Outta Hand is offline  
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!Spurl this Post!Reddit! Wong this Post!
Reply With Quote
Old 04-26-2005, 10:17 PM   #10 (permalink)
Moderator
pentupentropy's Avatar
Activity Longevity
0/20 16/20
Today Posts
0/0 ssssss687
Location: New York
Send a message via AIM to pentupentropy
are either of the above geared towards a more adult crowd? I am in the process of setting up iDevotions.com for a free singles site.

Yes I know it's an overly saturated market, but it's a building block =)
__________________
It's not easy - life - is not easy. If it were, everyone would be doing it.

http://www.nospintalk.com - news/social models
http://www.erounders.com - Life is a gamble - poker groups, articles, forums
http://www.verybadhabits.com - need we say more?
pentupentropy is offline  
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!Spurl this Post!Reddit! Wong this Post!
Reply With Quote
Reply


Thread Tools
Display Modes Rate This Thread
Linear Mode Linear Mode