"Big promises": treating people with respect, improving self-esteem, delivering results, contacting as often as you say you will but not more, including side effects in your planning, delivering joy, meeting spec, being on time, connecting people to one another, delivering consistency, offering value and on and on. Caring. The stories involved in your promises matter. That's often what people are buying.

I have found especially with talking to people on here, that most of their success is based financial. To a certain extent this is fine, but it just does not make sense to me. I must admit at one time I too was in the same boat where money was important. I have progressed now though and realize my companies should have some sort of meaning not just financial incentive based. Maybe the only reason I can say this is because I have made enough money, but I think if I had changed my mindset to create great companies that would help, and not just companies to make money I would have been more successful from the very start than I was. Obviously, I took into account that it is easier now to start companies since I have money, but still the basis of my companies has progressed and I think it is because my mindset has changed for the better. Even when my mindset was bad I made money that is my point. For me though the success was in helping, and loving my companies, not loving them because of how much I made but because of what I was doing.