Marketing via Trash is....
Posted 11-03-2009 at 08:08 PM by refernow
…. Well, trash.
Last weekend I spent some time talking with someone about a marketing scheme his bosses at the local delivery franchise he worked for were implementing during the week of Halloween.
The idea was simple, they were given thousands of useful cups with lids to put coupons in that were to be delivered to neighborhoods in their area. The way they were delivered was dependent upon the managers of the franchises. Which to me is an apparent mistake. One, it says that the people who thought up the idea had no idea on how to deliver it. Two, you're missing an opportunity to make a marketing impact by focusing on one unique delivery method and all you will end up with is a confusing bunch of methods that have the potential to backfire.
I think in the long run this will backfire. What they opted to do in my area was take those 2,000 plus containers and throw them on the lawns and drive ways of the homes in their delivery zone.
So, not only did they pick a week when a lot of people are expecting pranks and tricks because of the Halloween holiday, but they basically littered on people's lawns.
Lose, lose, in my opinion.
When I get litter on my lawn, I don't bother to investigate what it is. It goes right into the trash. Worse, you've now got the name of this business on the litter and it's associated with this behavior.
It may not result in a lot of irate calls, but in the long run this leaves a negative image in the mind of the their potential customers and that affects brand.
What do you think?
Harold for
SellMoreMeals.com
Last weekend I spent some time talking with someone about a marketing scheme his bosses at the local delivery franchise he worked for were implementing during the week of Halloween.
The idea was simple, they were given thousands of useful cups with lids to put coupons in that were to be delivered to neighborhoods in their area. The way they were delivered was dependent upon the managers of the franchises. Which to me is an apparent mistake. One, it says that the people who thought up the idea had no idea on how to deliver it. Two, you're missing an opportunity to make a marketing impact by focusing on one unique delivery method and all you will end up with is a confusing bunch of methods that have the potential to backfire.
I think in the long run this will backfire. What they opted to do in my area was take those 2,000 plus containers and throw them on the lawns and drive ways of the homes in their delivery zone.
So, not only did they pick a week when a lot of people are expecting pranks and tricks because of the Halloween holiday, but they basically littered on people's lawns.
Lose, lose, in my opinion.
When I get litter on my lawn, I don't bother to investigate what it is. It goes right into the trash. Worse, you've now got the name of this business on the litter and it's associated with this behavior.
It may not result in a lot of irate calls, but in the long run this leaves a negative image in the mind of the their potential customers and that affects brand.
What do you think?
Harold for
SellMoreMeals.com
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