…. Well, trash.

Last weekend I spent some time talking with someone about a marketing scheme his bosses at the local delivery franchise he worked for were implementing during the week of Halloween.

The idea was simple, they were given thousands of useful cups with lids to put coupons in that were to be delivered to neighborhoods in their area. The way they were delivered was dependent upon the managers of the franchises. Which to me is an apparent mistake. One, it says...

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