How to Create Buzz on No Budget

April 25, 2012

Getting a startup off the ground is just the beginning. Growing a business is the next step. In this Project Grow series, we talk to entrepreneurs at New York’s Varick Street incubator as they meet the challenges.

Local Bigwig’s Ray Madronio turned to big players in his industry to get free marketing help for his startup. In this video interview, hear how he did it…plus, advisor Frank Rimalovski provides tips on how to use social media and sweepstakes to build your brand. 

Related Project Grow Video

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Hiring on a Shoestring
Can’t Code? How to Find a Technical Co-Founder
Three Ways to Get a Niche Product into Retailers
Three Ways to Make Your App Stand Out
Three Ways to Pick the Best Software for Your Startup 

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Colleen DeBaise is special projects director at Entrepreneur.com. She is the author of The Wall Street Journal Complete Small Business Guidebook, and previously served as the Journal's small-business editor. She has also covered entrepreneurship at BusinessWeek and SmartMoney. Colleen is a regular guest expert on television and radio, and has appeared on MSNBC, Fox Business News, CNBC, CBS and NPR.
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