Your Energy Carries Most Of The Message – Why Marketing Often Fails
Deliver The Message Clearly
I could probably write for hours on this topic of energy in communication because frankly it’s a topic I am personally still wrestling with. Here is what you need to know in a single sentence. It’s not what you say, it’s the impact (how it hits the audience) that matters. Consider the next time you craft an article to say benefit your audience. You need to ask yourself the question — Did I leave room for them “in there”? Was it more about you and your agenda (hidden or otherwise) or more about helping them? It’s NOT an issue of right or wrong but an issue of effectiveness and how you want to be perceived.
I have had to learn this the hard way (and that’s ok too) many times. Finally, I am becoming more aware of it in all my communications. Including my public speaking and my own marketing efforts in business. Another way of sharing it is to say it’s not the content, it’s the container. See the picture above which illustrates this literally and as a feeling. Now, consider how obvious this is. Because it is so obvious you pick up on the “Twisted” impact. It doesn’t set well. Consider that it’s really easy to communicate like this, impact others in a way they know but can’t put a finger on and then lose them as customers and prospects.
Twitter – @yecoach
Dan Nichols
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