UVP, USP, Elevator Speech – WHY BOTHER?
Gabcast! YE BizBytes #7 – UVP – Elevator Speech – A Critical Piece to Marketing Your Business
Entrepreneur’s Young and Old alike need to be sure and understand the reason a Unique Value Proposition and an Elevator Speech are so crucial. Find out why it’s as important for the entrepreneur to be able to say it as it is for prospects and clients to know it.
In addition, it should be SUPER stressed that developing your unique value proposition is as much for you as it is the prospect public. It helps you to clarify exactly what is it you do better, faster, cheaper or different. If you can learn to sell the “difference” you will give your business wings.
