I was truly amazed at all I learned from these two authors of “Brand DNA”, Carol Chapman and Suzanne Tulien (also a YE Expert) advisor. After 25 years of a whole lot of reading and writing and playing in the small business arena, I thought I knew quite a bit about marketing. What they taught me was seriously the greatest 48 minute lesson on business and the DNA of business success I’ve ever had. The lesson ported me through a wormhole… we warped time together. I learned so much from them both. If you really want to understand marketing, you have to understand brand first. If you want to launch a business and compete as an entrepreneur you have to be able to drive home the difference. I know without any hesitation if you listen to this 45 minute interview on branding you will know more about creating a brand and the DNA of successful companies than 99.5% of your peers.

Branding VS. Marketing – There is a Grave Difference & Your Business Depends On It from YECoach on Vimeo.