I frequently get asked about the relative importance of the Page Rank of a website versus the traffic to the website. This becomes especially important if you’re looking at revenue sources for your online business or if you’re looking at selling your website.
Question: Would you rather have a Page Rank 3 with 100 visitors per month or a Page Rank 1 with 1,000 visitors per month?
The Case For High Page Rank
- It’s often easier to sell a domain (and get a better price) if you have a high Page Rank and low traffic than the other way around.
- It’s easier to monetize the site by selling links which pass Page Rank to advertiser webpages
- It makes your website looks more prestigious and important
The Case For More Traffic
- It’s easier to monetize the site through pay per click, affiliate programs, and banner advertisements.
- It’s also easier to sell your own products or services to help monetize the webpage
- It will help your Alexa ranking which will give you additional credibility
My own preference is to focus on traffic as opposed to Page Rank. Page Rank is sexy but high traffic will make you more money unless you’re in the niche business of website flipping or selling links (which is a no-no in Google’s eyes).
What is your preference? As online entrepreneurs we obviously want both Page Rank and traffic but if you had to pick only one, which would you prefer?
