Last week I offered free SEO advice for the Stratford Heights Church of God. I’m going to continue my SEO Advice series today by helping out another YoungEntrepreneur.com blog reader, Keri from Supper Thyme USA.
Supper Thyme USA – http://www.supperthymeusa.com
Help Me!!!! Please!!!!!!!!
www.supperthymeusa.com
Thank you!
Keri
My Recommendations
1) Add More Text
You want to have at least 300 words of text per page if you want Google to pick it up. Your homepage, for example, only has 150 words on it. The rest of the homepage is a combination of Javascript and Flash. While those technologies help the website look visually appearling, Google can’t read them so you need to have enough text on there to get ranked. Your inside pages should also have at least 300 words or more on them. For example, the extreme fitness meals page should have a more descriptive overview so you can rank for related keywords.
2) Improve Your Title Tags
Perhaps the most important individual thing you can do on your website to improve your chances of ranking in Google is to put your keywords in your title tag. The title tag is the area at the very top of the page, above the url field. Your visitors probably don’t notice it but Google sure does. You made the classic mistake that many website owners make in having every page title be the same. In this case your page title is “Supper Thyme USA” for all of your pages. Each page should have its own title tag and should include descriptive keywords that you are trying to rank for. The extreme fitness meals page should at the very least have Extreme Fitness Meals in the title. Use 100 characters at the most for your title.
3) Get more content
Schedule some time aside every month to write new articles and put them on your site. Make the articles relevant to your site and have them cover interesting topics. For example you could discuss the importance of a home cooked meal, how to deal with a stressful lifestyle, how to pick healthy meal options, etc. Make each article 300 words or more as well. Having the articles on your site will make you more appealing to Google, will help you rank for related keywords, and they might also get picked up by bloggers and mainstream media.
Good luck Keri! I hope the advice helps!
Readers, what do you think about Supper Thyme USA’s website?
To learn more about how to get SEO tips for your website please read my post: Need SEO Advice? Submit Your Site!
Matthew Toren is an Award Winning Author, Serial Entrepreneur, and Investor. He Co-Founded YoungEntrepreneur.com along with his brother Adam. Matthew is co-author of the newly released book:Small Business, Big Vision: “Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right” and also co-author of Kidpreneurs.
Overall, you’ve got a really impressive design for the website. I agree with Evan, though, that you need more content — especially on the front page.
The home page doesn’t really explain what your website is or does — you have text at the bottom (‘BRINGING DINNER BACK TO THE TABLE’), but the font is so small is looks more like a footer than content. The flash navigation wheel provides fun eye candy, but I’m not sure how practical it is.
If I were you, I would add a textbox, with a large font size, right in the middle of the front page to describe who you are and what you do. Bring attention to it so readers who visit your site know exactly what the website is about.
Is there any reason why you’ve removed the underlines from the links within the content? For example, on http://www.supperthymeusa.com/gift_certificates.jsp under the headline ‘Ready To Redeem Your Gift Certificate or Gift Card?’, you have some brown links, without bolding or underlining, on a brown background. The links don’t stand out at all — you might consider adding more than just an alternative color to make the links pop out to the reader.
This is just a minor detail, but your navigation header on the front page doesn’t change background color on :hover, but it does on the secondary pages.
Thanks for the great advice, particularly about the 300 words of text per page which I had not been aware of.
[...] Two weeks ago I offered free SEO advice to Supper Thyme USA. I’m going to continue my SEO Advice series today by helping out another YoungEntrepreneur.com blog reader, Mark from TheLocoMono. [...]