It’s time for another SEO Advice post! Last week, I offered free SEO advice to Tivoli Couture. I’m going to continue my SEO Advice series today by helping out another YoungEntrepreneur.com blog reader Ben Leeke from Capability Events.
Ben Leeke – www.capabilityevents.co.uk
Hi Evan,
My company organises parties and events. My team are passionate party professionals and we strive to produce the best parties for our clients. Everybody loves a great party. We try to bring this across in our website but are only getting low page ranks and our blog seems to be pointless. We have almost given up on it as a traffic generating tool.
Can you look over www.capabilityevents.co.uk and see what we could do to get more than our 200 visits a day.
Yours,
Ben Leeke
My Recommendations
1) Don’t Give Up!!!
SEO takes time and doesn’t happen overnight. Try to set aside some time every week or, even better, every day to build your SEO efforts. Consistent work will pay off. Whether it’s writing a new article, building new links, or further optimizing your content, remember that slow and steady will always beat a fast startup with no follow through.
2) Use Better Keywords
Right now the keywords in your title tag are: “Capability Events, Private party and Corporate Event Organisers, Event Management, Party Organisation, Event Planning, Mobile Bars, Cocktail Bars”. You already rank #1 for Capability Events so you can take that one out (it’s in your domain name). The other keywords are far too broad fo you to rank in a competitive industry. Event Management, for example, is too general. If you want to rank you should consider using a more targeted version of it by adding another word or even two to the equation.
3) Get More Links
Your Page Rank is currently “unranked”. No matter how much on site optimization you do, it will be vitually impossible to rank for competitive keywords unless you build up some links to your site. This blog post is a good start! See if you can get your partners to put a link to you, submit your site to relevant directories, publish articles for different websites, and build those links to your site!
Good luck Ben!
Readers, what do you think about Capability Events?
To learn more about how to get SEO tips for your website please read my post: Need SEO Advice? Submit Your Site!
