It’s time for another SEO Advice post! Last week, I offered free SEO advice to All You Need Business Services. I’m going to continue my SEO Advice series today by helping out another YoungEntrepreneur.com blog reader Judy Cheung, from SkinB5. We are going to focus today on increasing conversions instead of the usual SEO, however.
SkinB5 – www.skinb5.com
Dear Evan,
I have a seriously burning question! We have been doing many different things to improve rate of conversion with no success. What can I do, I am pulling my hair out and running out of ideas, HELP !!
Just sharing below stats with you. (Judy shared some stats showing that many people hit her home page but don’t end up going beyond the home page to the order page or any other inside page) Does it mean most people don’t visit beyond our home page???? If so why? I look forward to your expert advice!
warm regards,
Judy Cheung
My Recommendations
1) Where is your traffic coming from?
Not all traffic is created equally. What are the sources of your traffic? Are they coming from search engines or social media sites, for example. I’ve always had the best conversions from search engine traffic because people are specifically looking for something so they are more interested in finding a solution. Traffic from partner websites generally do not convert as well because people come more out of curiosity then looking for a specific answer. Social media sites generally generate the least number of conversions. If you’re not getting enough traffic from search engines, consider improving your SEO efforts to rank in Google.
2) Use Better Pictures
Personal health products like acne cures and weight loss solutions are sold most often due to the pictures and testimonials. On the homepage you have two pictures (before and after) of Nick Bell. The concept is great but the pictures are hard to see. It’s difficult to tell that there has been a big improvement and the second picture looks blurry and photoshopped. If people question the authenticity of the photos then they won’t click through to buy your product. It’s also of Nick Bell, who is the co-founder of the company. I would look at using ordinary people who have great stories and great pictures instead of the company’s co-founder. I would also suggest putting more pictures on the homepage instead of just Nick’s. The stories and the testimonials will help sell the product and encourage click throughs.
3) Change Order’ to ‘Learn More’
For each product you show one paragraph of text and a list of benefits. Because you’re not yet a household name it’s going to take more information to convince someone to order your product. I wouldn’t order a product which I’ve never heard of based on the information you’ve provided. Try changing the Order button to Learn More which drives people to another page that explains more about the product, shows how and why it works, and includes testimonials and success stories. People will be more willing to click through on a learn more page than an order page.
Good luck Judy!
Readers, what do you think about SkinB5.com?
