I thought it would be a useful experiment to see which days of the week have the highest click through rates.
I looked at the last 1.5 million ad impressions from my site (all from this year) to see if there were any noticeable differences between days of the week and click through rates.
The ad impressions calculated come from both my own ads as well as network ads like Google AdSense so I cannot share the exact numbers without violating their terms of service.
To my surprise, Saturday was the day with the highest click through rate, beating out last place Tuesday by 0.37%.
How to read this number: If click through rate was 1%, for example, on Tuesday, then Saturday would be 1.37%. It doesn’t look like a big a number but that .37% can be a big difference maker on your overall earnings per month.
From my data, the order of best click through rates to worst by day is as follows:
- Saturday
- Friday
- Thursday
- Wednesday
- Tuesday
- Monday
- Sunday
What’s interesting to note is that if you start a week on a Sunday then the click through rates go up every day you get further into the week. Why do we click through more often on ads later on in the week? Are we bored? Are we less stressed out and more receptive to looking what advertisements are offering?
Matthew Toren is an Award Winning Author, Serial Entrepreneur, and Investor. He Co-Founded YoungEntrepreneur.com along with his brother Adam. Matthew is co-author of the newly released book:Small Business, Big Vision: “Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right” and also co-author of Kidpreneurs.
I think it depends on the day and the time of day. I bet click-through rates are higher around 4:00, near the end of the workday, than they are in the morning because people grow restless as the day goes on. That’s the same reason the rates increase as the week progresses. However, that does not explain why Saturday has the highest rates and why Sunday has the lowest rates. I am surprised that the two days of the weekend have such different rates.
Generally, I have observed that CTR are high on working days and low on weekends. I’m quite surprised to see that you are having maximum CTR on Saturday.
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