Presented by
Annie Mueller
With six years of experience, Annie Mueller has used her attention to detail and standard of excellence to produce high-quality content for business websites, lifestyle blogs, business and tech blogs, print newsletters, and educational publications. She specializes in helping small businesses and entrepreneurs navigate the world of internet marketing and create effective and affordable strategies for online marketing and social networking. She can be found online at www.AnnieMueller.com.
7 Common Marketing Mistakes to Avoid
By Matthew Toren | March 8, 2012
Sorry to say, but you’re not likely to have a highly successful marketing plan right out of the box; there will probably be quite a bit of learning as your marketing techniques evolve. The message of your marketing plan should be clear to you before you even get started and should be aimed to elicit [...]
9 Bad Habits That Every Entrepreneur Struggles With
By Martin Zwilling | March 7, 2012
After working with dozens of startup founders, I’m still amazed that some seem to be able to do the job easily and effectively, always in control, while others always seem to be struggling, out-of-control, and fighting the latest crisis. I am more and more convinced that it is the right founder behavior that leads to [...]
5 Accounting Mistakes That Can Sink a Business
By Adam Toren | March 6, 2012
Running a small business means that the owner will likely be forced to wear quite a few different hats of responsibilities. Owners frequently find themselves inevitably in the accounting role in hopes of saving money and many have a though time relinquishing the job of money management; this can be a scary thing for new [...]
On Crowd-Funding Sites, Age Doesn’t Matter
By Daniel Bortz | March 5, 2012
Websites like Kickstarter and IndieGoGo can help young entrepreneurs lasso funding when parents and banks can’t. For many young, first-time entrepreneurs, tapping parents for startup capital is the closest they’ll come to landing investors. But what do you do if the bank of mom and dad can’t or won’t subsidize your brilliant business idea? Consider [...]
How To: Grow Your Business with Pinterest
By Tim Gray | March 2, 2012
If you haven’t heard, Pinterest is all the rage among the savvy social media set and now it’s wending its way mainstream and helping entrepreneurs reach new audiences. If you thought your Facebook page and company Twitter account were enough to survive in the rapidly increasing social media space, think again – there is a [...]
3 Keys for Nurturing a Performance Driven Culture
By Matthew Toren | March 1, 2012
Running a small business requires an owner and operator to fulfill so many roles, sometimes all of them. Though it may not be top-of mind it is excessively important to have a happy and healthy work environment for yourself and your employees no matter what industry. Fostering a positive and performance driven work environment means [...]
How to Manage Gender Discrimination in the Workplace
By Lisa Promise | February 29, 2012
Facebook CEO Sheryl Sandberg recently stated at the World Economic Forum in Switzerland: “We reward men for being leaders, for being assertive, for taking risks, for being competitive; we teach women as young as four to lay back, be communal. We need our girls to be ambitious to achieve in the workforce.” Double-standards are ubiquitous [...]
Making Your Small Business Seem Bigger
By Adam Toren | February 28, 2012
Nobody can deny that owning your own small business is a challenging and rewarding experience. Sometimes though, you can feel like a tiny grain of sand on a large beach, especially when you study the habits of your larger big-business rivals. Most small business owners have at one time or another wished they could own [...]
5 Tips for Finding the Right Office Space
By Guest Author | February 27, 2012
As an entrepreneur, the process of finding an office space for your young business can be completely overwhelming. When you know what you want, it’s too easy to jump over important steps in the search process and land yourself with a space that looked great at first, but fails to meet your needs. These five [...]
Create Better Content Part 2: Before You Talk, Know Why You’re Talking
By Annie Mueller | February 24, 2012
“The inherent tension in marketing is that companies always want to talk about themselves and what their products or services can do. Everyone else, meanwhile, only wants to know what those products or services can do for them. Creating content as a cornerstone of your marketing allows you to truly place yourself in your customers’ [...]
Cloud Computing: When Does it Make Sense for Your Business?
By Matthew Toren | February 23, 2012
Never more will we worry about the crashing of a hard drive being the downfall of the very existence of our businesses. All of our hopes and dreams about technological security have been answered. Cloud computing has come to the rescue! Cloud computing has burst onto the scene, and individuals, businesses, and students alike are [...]
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