Google has traditionally updated its famous PageRank system once per quarter. The search engine claims that it is constantly updating PageRank but that the toolbar which gets displayed to the public only gets updated once per quarter.
There is a lot of discussion as to when the next PageRank update will be as the third quarter update has not happened yet and we’re already in October! Some are speculating that the PageRank update has already begun although I have personally not seen a difference with any of the pages that I monitor:
- My own site remains at a PageRank of 5
- YoungEntrepreneur.com remains at 6
- The YE Blog remains at 5
Even some of the companies we profiled like Toronto Dance Salsa (profile) have not seen a change in their PageRank despite a dramatic rise in the number of incoming links.
The fate doesn’t look better for new websites trying to achieve PageRank status either. For example, Thicken My Wallet is a financial blog that I read on a regular basis. The blog was started in April of 2007, it has over 120 links to it from different websites and the content of the blog is unique and of high quality. Yet the blog remains unranked with a PageRank of 0.
PageRank plays an obvious role in helping to establish the credibility of a website. It makes readers treat you more seriously, helps you sell more advertising, and can be a benchmark for various affiliate and other online money making programs.
I will keep the blog updated if I see any PageRank changes with the sites I monitor.
Are you seeing an update with any of your websites?
Evan Carmichael
