Find Something Nobody Else Is Selling

She never wanted to run her own business; she just wanted to be the best mom she knew how to be. But today, what began as a single children’s educational video that she filmed in her basement with a friend’s camera and her cat as a prop, has morphed into a billion dollar company that continues to be an industry leader.

Julie Aigner-Clark might not have predicted her own success with her Baby Einstein series of videos, but she was certainly happy to roll with it. Today, mothers the world over know this entrepreneur’s name, and love her for the intelligent videos she has brought to the market.

“There was nothing on the market that I felt was any good, so I decided to make something myself.” That was Aigner-Clark’s reasoning for starting her now wildly successful series of children’s educational videos, Baby Einstein. While it might be a simple logic, her formula for success was far from it. How did this stay at home mom become a household name with families across America?

According to Aigner-Clark:

“About a year into my daughter’s life, I started thinking about the whole idea of making a video for babies. Something stimulating and positive. I wondered, ‘Why isn’t there a way to expose her to the arts and sciences?’ I found the marketplace completely lacked what I was looking for.

I started this company because my children are at the age when you start to worry that they know about stranger safety, especially when they are on the Internet. I wanted a video that would be fun for them to watch as well as teach them. I am passionate about this and I am optimistic in its success.

I knew my baby. I knew what she liked to look at. I assumed that what my baby liked to look at, most other babies would, too.

The first Baby Einstein video took off because it was a completely new concept. It was an entirely new idea. No one else had videos for babies.

There was nothing on the market that I felt was any good, so I decided to make something myself.”

To be successful as an entrepreneur you need to sell a unique product or service. If you are selling the same product as everyone else you are unlikely to break through and create a successful company.

Is your product or service really something that is unique and valuable?

Evan Carmichael

Matthew Toren

Matthew Toren is an Award Winning Author, Serial Entrepreneur, and Investor. He Co-Founded YoungEntrepreneur.com along with his brother Adam. Matthew is co-author of the newly released book:Small Business, Big Vision: “Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right” and also co-author of Kidpreneurs.