Ann Smarty, author of SEO Smarty, wrote an interesting post about the colors you use in your call to action on your website.
According to Ann, here are how the colors match up:
Red:
- Increases your heart rate by activating your pituitary gland
- Where to use: a classic call to action color
- Drawbacks: might be associated with debt and danger
Yellow:
- The first color a person sees
- Where to use: draw attention to your call-to-action
Orange:
- Combination of aggressive red and cheerful yellow
- Where to use: perfect call-to-action
Blue:
- Drawbacks: may make your visitor reconsider the action
Green:
- The easiest for the eyes
- Where to use: good for testimonials, founder’s story, etc
White:
- Gives other colors prominence
- Where to use: make your call-to-action stand out
Have you experimented with color for your call to action on your websites? I would love to hear your experiences!
Matthew Toren is an Award Winning Author, Serial Entrepreneur, and Investor. He Co-Founded YoungEntrepreneur.com along with his brother Adam. Matthew is co-author of the newly released book:Small Business, Big Vision: “Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right” and also co-author of Kidpreneurs.
Hey, this is great! I’m going to plug the different colors into Brausch’s MuVar and see what happens.
I think this is a great way to incorporate the color wheel into marketing! I have been relying on the use of Muvar to help me ensure I have the right variables in place to make a sale and so far that has worked great. I will be working in these colors on my blog. Thank you!
Thanks for the tips
Hey Janet & Sarah,
Let us know how the color tests go with MuVar. This is very interesting stuff for sure.
Great post! I’m a great believer in the color theory, and this is a great illustration of how to use color to gain your desired effect! Thanks!
I have always believed in color theories. In my own advertising efforts I have noticed red and yellow pop out the best for call to actions.
Great article. We also noticed a high ctr when using orange buttons.
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