Ann Smarty, author of SEO Smarty, wrote an interesting post about the colors you use in your call to action on your website.
According to Ann, here are how the colors match up:
Red:
- Increases your heart rate by activating your pituitary gland
- Where to use: a classic call to action color
- Drawbacks: might be associated with debt and danger
Yellow:
- The first color a person sees
- Where to use: draw attention to your call-to-action
Orange:
- Combination of aggressive red and cheerful yellow
- Where to use: perfect call-to-action
Blue:
- Drawbacks: may make your visitor reconsider the action
Green:
- The easiest for the eyes
- Where to use: good for testimonials, founder’s story, etc
White:
- Gives other colors prominence
- Where to use: make your call-to-action stand out
Have you experimented with color for your call to action on your websites? I would love to hear your experiences!
