Two weeks ago I talked about my favorite presenter from SES Toronto 2008, Ken Jurina (this is a picture of Ken with Google Guru Matt Cutts). Ken is the man behind Epiar, a search engine optimization service company based in Edmonton, Alberta, Canada. As I mentioned two weeks ago, with only 15 minutes to speak Ken listed off a new tool almost every 30 seconds and gave web entrepreneurs a fantastic list of SEO-related resources to add to their arsenal.
I’m pleased to now share some of the results from Ken’s presentation:
Firefox Extensions – www.getfirefox.com
Pros:
•Tools work right within your browser
•Very quick, very powerful, and very free
Critiques:
•None – critiques usually resolved with extension updates
Cool:
•Audit a clients site live: SE Issues, opt. improvement
•SEO Extensions: SEOpen, Search Status, SEO Links, Groowe Toolbar, Customize Google
•Others: PDF Download, AI Roboform Toolbar for Firefox, Search Keys, IE Tab
Cost:
•FREE
URL for Extensions:
• https://addons.mozilla.org/en-US/firefox/
SpyFu – www.spyfu.com
Pros:
•great competitive insight on PPC & Organic
•works in browser, quick & thorough.
•free stuff is good – though you can subscribe for more
Critiques:
•busy interface
•not intuitive as to what a particular button/tool does
Cool:
•dashboard: charts and data mash-ups
Cost:
•Some free options / additional subscription options
Browsershots – www.browsershots.org
Pros:
•works right within your browser
Critiques:
•Very slow gathering screen grabs
•May timeout when selecting multiple browsers
Cool:
•Can toggle screen size, flash, javascript, java and color depth.
•Great to see what your site looks like without manually
downloading and viewing all browsers.
•Fun if you’re bored.
Cost:
•FREE
What are your favorite SEO Tools?
