Comments on: 4 Tips To Choosing A Business Name

By: Varun Choudhary

Varun Choudhary — Sun, 04 Dec 2011 21:01:00 +0000

How about Abaxsoft ?

sounds good ?

By: Dimple

Dimple — Fri, 23 Apr 2010 08:00:33 +0000

Hi,

Can anybody suggest a trendy & catchy name for a company exporting items from India???
Please help.

By: Winning Names

Winning Names — Fri, 29 Jan 2010 18:16:02 +0000

All good points. It’s important to think how your customers find you, too. If you are a store or sandwich bar which relies on the footfall of passing trade, spelling is less of an issue. If you do all your advertising via the radio, having a name that is easy to spell and not a homophone of another word with which it could be confused (New/Knew, for instance) is vital.

By: Seb

Seb — Sun, 17 Jan 2010 23:24:06 +0000

I agree about it having to be simple and memorable, often the name is the only thing potential customers will see (such as in a directory list) and it needs to hook them on just that!

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By: Dan Brown

Dan Brown — Mon, 19 Oct 2009 17:41:04 +0000

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By: Greg

Greg — Sun, 11 Oct 2009 20:14:34 +0000

Once you decide on a name, be sure to have a professional design your logo. Amateur visuals always cost a small business money because they telegraph “caution: unprofessional!” to everyone who doesn’t know you.
There are plenty of good designers out there that can help you create a strong, appropriate logo. Just get it done professionally and be willing to pay for it. I used fresh design -
http://www.design-fresh.com, they do amazing work and are reasonably priced.

By: Lisa

Lisa — Tue, 12 May 2009 06:31:21 +0000

Hi
Well maybe someone can help me. We have a name that has been with us for 20years – Gentle Giants. We have purchased another two businesses logos’r'us and Summerland Corporate Uniforms. We manufacture and retail uniforms and anything with a logo. We want to rebrand to one name but we can’t work out a new name. Any help ideas would be appreciated. Mostly when I find a name it is gone!
We want it short and memorable and obvious because lots of people call thinking we make clothes for big people. We don’t we make uniforms, do embroidery and all those things for schools,sports clubs and business.
Hoping for help or inspiration
thanks
Lisa

By: Naming A Business

Naming A Business — Fri, 14 Nov 2008 21:41:24 +0000

Hi Evan,

These are all valid points, especially “Make it memorable,” and “Make it easy to spell.” The third one, “Tell people what you do,” can sometimes lead new business owners to create very literal and boring names (i.e. Internet Marketing Associates or Northeast Plumbing)

If you use the name as an opportunity to convey an attribute of the business, that sometimes works better (i.e. Best Buy, Priceline, Sir Speedy) or use a metaphor to convey the desired image of the company (i.e. Monster.com conveys big and dominant, Amazon.com conveys huge and flowing and diverse) I agree with all your points but would prioritize them in the order you have listed. Memorable is probably the most important one of all. People can’t remember what they can’t recall.

Phil Davis
Tungsten Branding